Johnnie Brock’s Dungeon Party Warehouse Grows From 1929 Gift Shop Into Halloween Destination
Johnnie Brock's Dungeon Party Warehouse, a St. Louis landmark, has grown from a family gift shop established by former Cardinals player Johnnie Brock in 1929 into a sprawling 30,000-square-foot Halloween and party supply destination in the McKinley Heights neighborhood, becoming…
St. Louis, MO, October 29, 2026 —
Johnnie Brock’s Dungeon Party Warehouse in St. Louis has grown from a family gift shop established in 1929 into a 30,000-square-foot destination for Halloween and party supplies. The business is in the city’s McKinley Heights neighborhood and is described as a prominent regional headquarters for the holiday.
The shop was established by Johnnie Brock, a former Cardinals player. The available information does not specify when the business expanded beyond its original gift-shop format, what products it carries, or how its operations have changed over time. It also does not provide details about the family members involved in the business.
The stated size—30,000 square feet—marks the scale of the current destination, while the 1929 founding date provides a point of comparison with its origins as a family gift shop. No further figures are available about the business, such as its workforce, customer numbers, or annual sales.
Its place in McKinley Heights and its reputation as a regional Halloween headquarters connect the business to both its neighborhood and a holiday-focused market. The summary does not identify specific events, services, or activities that contribute to that standing, nor does it describe the warehouse’s customer base.
The account presents a broad outline of the store’s history and current identity: a family gift shop founded by a former professional baseball player became a large Halloween and party supply destination. Further details about the expansion, the business’s present-day operations, and the people who run it were not provided.
Story summarized from the original created by Mary Tomlinson on www.stlpr.org, see more information here.
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