St. Louis, MO, July 29, 2026 —

Southern Illinois University Edwardsville (SIUE) sports teams will now be seen with new branding on their jerseys, featuring advertisements for First Community Credit Union. This development follows an update to NCAA policy that permits such advertising on collegiate athletic apparel.

The new NCAA policy allows for the inclusion of sponsor logos on team uniforms, a change that opens up new avenues for revenue and partnerships for athletic programs across the nation. SIUE’s decision to partner with First Community Credit Union marks a significant step in leveraging this policy change.

First Community Credit Union, a local financial institution, will have its logo prominently displayed on the jerseys of various SIUE sports teams. The specific terms of the agreement and the duration of the partnership were not immediately available. Details regarding which specific SIUE sports teams will feature the advertisements were also not provided.

This move aligns with broader trends in collegiate sports, where athletic departments are increasingly exploring diverse funding streams. The introduction of jersey sponsorships is expected to provide financial support that can be allocated towards team resources, facilities, and student-athlete welfare programs.

Further information regarding the implementation of these jersey advertisements and the collaborative efforts between SIUE Athletics and First Community Credit Union is anticipated to be released at a later date. The visibility of the First Community Credit Union logo on SIUE uniforms is expected to commence with the upcoming sports seasons.



Story summarized from the original created by Nick Gladney on fox2now.com, see more information here.

About The Author