St. Louis, MO, September 25, 2026 — Dee Brock, the individual credited with establishing the renowned Dallas Cowboys Cheerleaders, has died at the age of 96.

Brock, whose vision led to the creation of the iconic squad, passed away recently. She was originally from Tyler, Texas.

The exact date of her passing and the circumstances surrounding it were not immediately detailed in the confirmation of her death. The current director of the Dallas Cowboys Cheerleaders confirmed Brock’s passing.

Brock founded the cheerleading squad in 1960. She then served as its leader for a period of 15 years. During her tenure, she was instrumental in shaping the group’s identity and its significant presence in American popular culture.

The Dallas Cowboys Cheerleaders, often referred to as “America’s Sweethearts,” became a prominent feature of NFL halftime shows and have since grown into a globally recognized entertainment entity. Brock’s contributions are widely acknowledged as foundational to the team’s enduring legacy.

Further details regarding Dee Brock’s life and her impact on the Dallas Cowboys Cheerleaders are expected to emerge.


Story summarized from the original created by Stephanie Frazier on www.firstalert4.com, see more information here.

Media gallery

About The Author