MISSOULA, MT – October 30, 2026 – [KOREWIRE] — GuideTime, an outdoor experience marketplace connecting travelers with guides and outfitters, today announced the launch of GuideTime Scout, an AI-assisted discovery experience designed to help travelers explore outdoor activities through natural-language conversations and interactive search results.

Scout, built on Salesforce’s Agentforce platform, is intended to help travelers move from a general idea to relevant outdoor experiences without requiring them to know a specific outfitter or booking category in advance. According to GuideTime, users can describe an activity, destination or preferred experience, then refine their search through follow-up questions and available filters.

The launch builds on GuideTime’s existing marketplace, which connects outdoor enthusiasts with guided activities and supports booking through participating outfitters and guides. With Scout, the company aims to make the discovery process more conversational while keeping travelers connected to bookable experiences.

“Every memorable adventure starts with something personal—an interest, a destination, or time you want to share with the people who matter most,” said Sam Jankovich, CEO of GuideTime. “With Scout, travelers can start with an idea and discover experiences that fit what they want to do. We’re making it easier to move from ‘What could we do?’ to ‘That’s exactly what we had in mind.’”

A Conversational Approach to Experience Discovery

Travelers may begin with a specific activity, such as fishing, a destination such as Montana, or a broader description of the experience they want. GuideTime says Scout can use follow-up questions to clarify those preferences and help narrow the available options.

The experience is designed to search GuideTime’s marketplace catalog and present relevant listings. Depending on the information available for each listing, results may include details such as location, departure time, price, outfitter and activity difficulty.

GuideTime also describes Scout as a way for travelers to explore options across destinations when they know the type of activity they want but have not settled on a location. The intended benefit is to help users consider relevant experiences they might not find through a narrowly defined initial search.

The launch introduces a conversational interface to GuideTime’s existing outdoor experience discovery and booking offering.

Bringing Experience Discovery to Hospitality Partners

GuideTime’s branded partner experience pages help hotels, resorts, campgrounds, glamping destinations and vacation rental managers connect guests with outdoor activities through their own websites.

According to the company, these pages are designed to let guests explore local experiences while planning a stay. GuideTime says the model can also create opportunities for participating hospitality providers to earn revenue from qualifying bookings.

“Our hospitality partners know that a great stay extends beyond the room,” Jankovich said. “By bringing this digital concierge experience to their websites, we can help them connect guests with the outdoor experiences that make a destination memorable. It’s a way to deepen the guest relationship, support local outfitters, and create additional revenue opportunities.”

The hospitality component builds on GuideTime’s existing work connecting properties, outdoor experience providers and travelers. The company describes Scout as an additional discovery option within that broader approach.

Connecting Travelers With Local Experiences

GuideTime’s marketplace connects travelers with a diverse range of experiences curated by geographic location—from family-friendly activities at their hotel or resort to local tours and outdoor adventures. Offerings span fishing, wildlife viewing, hiking, cycling, water sports, hunting, scenic excursions and seasonal winter activities, alongside year-round experiences in destinations such as California and Florida. The platform helps guests discover and book activities that fit their interests, while providing reservation and operational tools for participating guides, outfitters and experience providers.

With Scout, GuideTime says it is combining conversational discovery with its existing marketplace catalog to help travelers identify experiences that match their interests. The company plans to use the experience to support connections among travelers, hospitality partners and local outdoor providers.

The launch marks a new chapter for GuideTime, bringing AI-assisted discovery to its outdoor experiences marketplace and hospitality partner websites. By combining conversational search with curated, bookable activities, Scout helps travelers turn inspiration into memorable adventures while helping hospitality partners connect guests with experiences that enrich their stay.

Travelers and hospitality businesses can learn more about GuideTime at www.guidetimebooking.com.

About GuideTime

GuideTime is an AI-powered digital concierge connecting travelers with curated local outdoor experiences through hospitality partnerships and its online marketplace. Its platform helps hotels, resorts, campgrounds, glamping destinations and vacation rental managers bring experience discovery and booking to their own websites. Powered by Scout, built on Salesforce’s Agentforce platform, GuideTime helps guests find adventures through conversational search while giving outfitters, guides and tour operators tools to manage bookings and reach new customers.

For more information, visit www.guidetimebooking.com.

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Media Contact Details

Sam Jankovich
GuideTime
sam@guidetimebooking.com
https://www.guidetimebooking.com/

News Source: PinionNewswire 

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