• The first-of-its-kind interactive Martini Machini lets drinkers customize their ideal savory martini with Cîroc’s new signature serve, the Messy Martini
• Cîroc partners with Dave’s Hot Chicken to bring the Martini Machini experience to NYC with a pop-up in the Lower East Side, pairing bold, savory cocktails with Dave’s signature menu.
• Cîroc teams up with premium cocktail garnish brand, Filthy Foods, to bring the trademarked, brine-forward cocktail experience home through a new Uber Eats offering in select cities

NEW YORK, Oct. 28, 2026 /PRNewswire/ — What if you could build your perfect martini with the push of a button? What if it was served with your favorite spicy chicken dishes? This Fall, Cîroc, the world’s leading ultra-premium grape-based vodka, is putting a playful new spin on martini culture with the debut of the Martini Machini, an interactive, first-of-its-kind self-serve Martini-mixing machine. On November 6th, Cîroc will bring the experience to downtown NYC as part of a special event in partnership with Dave’s Hot Chicken, pairing customizable cocktails with the brand’s signature spicy chicken landing in downtown NYC.

Designed for drinkers who like their cocktails bold, briny and a little unpredictable, the Martini Machini puts the power in the drinker’s hands, allowing guests to customize their ideal savory martini by dialing in their preferred ratio of brine, garnish and flair. Part bar, part playground, the experience turns martini-making into a full sensory experience and gives savory lovers a new way to make the cocktail their own.

At the center of the experience is Cîroc’s new signature serve: the Messy Martini. A trademarked, layered twist on the classic dirty martini, the Messy Martini combines Cîroc Vodka with pickle and banana pepper brine for a bright, savory cocktail built for drinkers who prefer their martinis with a little more personality.

And now, Cîroc is teaming up with Dave’s Hot Chicken for a one-of-a-kind experience that brings together premium cocktails and craveable comfort food for the ultimate hi-lo pairing. On November 6, the brands will come together for Tender’s & ‘Tinis, a pop-up experience featuring Cîroc’s Martini Machini, where guests can customize their own Messy Martini made with a bespoke Dave’s Hot Chicken brine, all while enjoying exclusive Dave’s Hot Chicken menu offerings. Guests who RSVP for free will receive a Cîroc Martini crafted by the Martini Machini and a Dave’s Hot Chicken meal item. The experience will also feature exclusive co-branded merchandise, bringing the worlds of Cîroc and Dave’s Hot Chicken together in an unexpected celebration of bold flavors and elevated indulgence.

For those looking to recreate the experience at home, Cîroc is also teaming up with Filthy Foods, the premium cocktail garnish brand known for its bold olives and brine. Beginning November 1, consumers in select cities who order a 750ml bottle of Cîroc through Uber Eats may receive Filthy’s signature cocktail mix delivered straight to their door, making it easy to bring a little premium-meets-everyday indulgence to their next at-home cocktail moment. The collaboration will also be available nationwide at retail, with complimentary Filthy neckers featured on CÎROC bottles, making it easy to bring a little premium-meets-everyday indulgence to the next at-home cocktail moment.

“The Martini Machini is about giving people permission to play with the martini and make it their own,” said Nick Tran, President & CMO of Cîroc. “The Messy Martini takes the familiar dirty martini and loosens it up to create a cocktail that’s brighter, brinier and layered with flavor. With the Martini Machini and Filthy, we’re bringing that experience to drinkers wherever they are.”

From a post-pickleball reward to happy hour with friends or a spontaneous craving at 9 p.m. on a Tuesday, the Martini Machini and Messy Martini are giving savory lovers a new way to enjoy one of cocktail culture’s most iconic serves – including alongside a plate of Dave’s Hot Chicken.

The Messy Details:

• What: The Martini Machini, an interactive build-your-own martini experience featuring Cîroc’s signature Messy Martini
• Markets that carry the Filthy Food Neckers: The Filthy Food Neckers will be available at select markets nationally.
• The Signature Serve: The Messy Martini combines Cîroc Vodka with pickle and banana pepper brine for a bold, savory twist on the classic dirty martini.
• Dave’s Hot Chicken Partnership: Cîroc will partner with Dave’s for Tenders & ‘tinis pop-up, featuring the Martini Machini and bringing the Messy Martini experience to guests.
• Where: Martini Machini activations will take place in New York City at 48 Ludlow St, New York, NY 10002, USA in New York City.
• When: November 6, 4-10PM, 48 Ludlow St, New York, NY 10002, USA in New York City
• More Details: messymartini.com 
• Pop-up RSVP: tendersandtinis.com 

For more information, follow along at @ciroc and @filthyfoods.

About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium Vodka is crafted in France from fine French grapes and distilled five times for exceptional smoothness, offering a crisp, clean taste with a bright citrus finish inspired by generations of wine-making expertise. Produced in the South of France, the CÎROC portfolio features its signature vodka and a range of flavor expressions infused with natural flavors for an elegantly smooth profile. Recognized for quality and innovation, CÎROC has earned top industry honors including the 2024 SIP Awards Gold Medal and the 2024 San Francisco World Spirits Competition Silver Medal, reinforcing its position as a leader in modern luxury vodka. Follow @CIROC on Instagram for the latest releases and experiences, and please enjoy CÎROC responsibly.

About Filthy
Filthy makes premium cocktail mixers and garnishes poured at top bars around the world and in home bars across the country. Built for anyone who loves to host, Filthy helps people serve bar-quality drinks with confidence. Founded in 2009 and based in Miami, Florida, Filthy is available at Total Wine, Meijer, Publix, Albertsons, Anthropologie and at filthyfood.com. Make It Filthy.

Media Contact:
Ariel Moses / Ashley Ferrara
FRC@abmc-us.com

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SOURCE CÎROC Ultra-Premium Vodka