Learfield and Visible Team Up to Connect with College Sports Fans Across USC, Oregon, Minnesota and Rutgers
Agreement brings Visible branding and fan experiences to USC, Oregon, Minnesota and Rutgers
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Learfield, the leading media and technology company powering college athletics, and Visible, Verizon’s all-digital wireless service, today announced a new college athletics partnership across USC, Oregon, Minnesota, and Rutgers designed to connect Visible with students, alumni, and fans through high-impact branding, digital content, and game-day experiences.
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Learfield and Visible Team Up to Connect with College Sports Fans Across USC, Oregon, Minnesota and Rutgers
The agreement includes a collection of highly visible, centerpiece branding placements at some of the nation’s most recognizable athletic venues, including one of the first-ever corporate helmet bumper sponsorships with University of Minnesota football, an on-court logo placement at Oregon men’s basketball, and back-of-end-zone branding at both USC and Rutgers football.
“At Visible, we believe staying connected should be simple, especially around the moments and communities people care about most,” said David Kim, President of Verizon Value. “College sports bring together some of the most passionate fans in the country, and through our partnerships with USC, Oregon, Minnesota, and Rutgers, we’re excited to connect with those fans in authentic ways and show up where passion, community, and connection come together.”
The partnership further expands Visible’s presence in college athletics while creating meaningful opportunities to engage students, alumni, and fans through powerful game-day experiences and year-round brand storytelling. Together, these placements will give Visible prominent exposure across marquee collegiate athletic events while reinforcing the brand’s commitment to delivering simple, reliable wireless service and staying connected to the communities it serves.
“College athletics delivers unmatched fan passion, making it an ideal platform for brands looking to build authentic connections,” said Shawn Hegan, executive vice president of corporate partnerships at Learfield. “We’re excited to help integrate the Visible brand with some of the most historic teams in college sports.”
In addition to the marquee venue branding, Visible will have opportunities to engage fans through school-affiliated digital platforms, social media channels, and multimedia rights assets that extend the partnership beyond game day. The campaign is designed to leverage Learfield’s integrated marketing capabilities to deliver a consistent brand presence across multiple touchpoints while connecting with students, alumni, and fans throughout the year.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative revenue generation solutions, student-athlete marketing initiatives, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
About Visible
Visible is Verizon’s digital-first wireless service, offering unlimited data, messages, minutes, and hotspot, powered by Verizon, 5G included. On a mission to dramatically change the wireless service experience, Visible has been named to Fast Company’s Most Innovative Companies list and has been named “Best Telecom Brand” in Adweek’s Challenger Brand Awards. Known for its commitment to giving back to the community it serves, Visible’s social impact platform, Connection Protection, offers three months of wireless service to eligible members at no cost to ensure those who get laid off won’t lose their wireless plan, too.
Visible is a division of Verizon and powered by Verizon’s award-winning networks. For more information, visit visible.com or search for our service in the App Store or the Play Store.
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